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Everything you need to know about Digital Thoughts in 5 minutes.

I’m Pawel. E-commerce manager by day, AI agent builder by night. I’ve spent 15+ years in digital, but the last two years of building with AI have been more interesting than the previous thirteen combined.

I don’t just write about AI tools. I build with them, break them, and document what actually happens. My AI agent Wiz runs on dedicated hardware 24/7, handling tasks while I sleep. 98 interactive experiments. 26 digital products. 2,000+ subscribers across 67 countries. All built from real work, not theory.

What You’ll Get

New posts a few times a week. Three things I write about consistently:

Tool comparisons (tested, not sponsored). When a new AI tool drops, I use it for real work and write up what I found. No affiliate links. No launch-day hype. Just honest results.

AI agent experiments. Wiz manages tasks, deploys apps, writes content, and runs overnight automation. I document what works, what fails, and what surprises me.

Practical guides. Step-by-step things that took me too long to figure out. The kind of post I wish had existed when I was stuck.

Where to Start Reading

If you want to build your first AI agent

If you want to compare AI coding tools

If you want to run an AI agent on your own hardware

If you want big-picture takes

Who’s Reading

2,000+ subscribers across 67 countries. Paid subscribers open ~85% of issues.

Reader overlap: Lenny’s Newsletter, The Pragmatic Engineer, AI Supremacy, One Useful Thing.

This is for people who prefer shipping over theorizing. Developers, tech leads, managers who still code on weekends. People who see AI as a tool, not a religion.

“While most Substack publications seem to focus on click bait to get subscribers, your free newsletter is the only one I read regularly. It inspires me to dive into technologies, even trying it out.”

— Adler, yearly subscriber

“You have skills, perspectives and tools I need and am unlikely to develop myself.”

— Bruce, paid subscriber

“This is exactly the kind of practical insight I needed. I’ve been prompting on the fly and wondering why results felt inconsistent.”

— Anji, reader

What Paid Members Get

Everything in the free tier, plus:

  • Deep technical builds and architecture breakdowns

  • Early access to experiments and new tools

  • Practical templates from my own workflow

  • Full access to my entire product store ($1,072+ value)

26 Products, Included Free with Yearly Subscription

AI Workflow Playbooks (6 editions): Legal, L&D, Office & Admin, Sales, Marketing, HR & Recruiting. Interactive toolkits. Paste your data, click one button, get a ready-to-use prompt. Non-technical. Zero setup. Works with ChatGPT, Claude, or Gemini.

Agent Building Kits: AI Agent Blueprint · Self-Improving Agent Kit · Agent Memory System · Night Shift Playbook · AI Agent Migration Pack.

Claude Code Tools: Claude Code Workshop (15-chapter mastery guide from 1000+ sessions) · Claude Code Prompt Pack (100+ battle-tested prompts) · CLAUDE.md Master Template Pack (10 production-ready templates) · Mini-App Starter Kit (5 polished React apps, white-label ready).

Career & Strategy: AI Identity Kit · Job Search Autopilot Kit · AI Agent Landscape Report · AI Store Readiness Report.

Bundle deals: Agent Builder Pack ($99 for $196 value) · Claude Dev Pack ($79 for $107 value) · Playbook Collection ($199 for $474 value).

Explore the Wiz Store →

$1,072+ in products. All included free with a yearly subscription.

Pricing

Monthly — $29.99/month
1 free store product per month
Subscribe →

Yearly — $299.99/year (≈$25/month, ~19% off monthly) ⭐ Best value
All 26 products included free. Every new product I add is yours automatically.
Subscribe Yearly →

Co-Builder — $1,999.99/year
Everything above, plus monthly live Q&A and direct input on what gets built next.

If the free content is exactly what you need, that’s genuinely fine. I’m not going to lock the core writing behind a paywall. I’d rather have a smaller paid group who get real value than a big number that looks good on a screenshot.

Things I’ve Built

  • Wiz — Personal AI agent that runs 24/7 on a Mac Mini. Persistent memory, overnight automation, ~30 skills.

  • 98 Interactive Experiments — From AI security labs to text adventure RPGs to behavioral-bias quizzes. Open the lab →

  • Product Store — Templates, guides, and kits built from things I actually use. Browse →

Questions? Reply to any email. I read them all.