I build AI agents that run my life.

Not as a thought experiment. As daily infrastructure.

I’m Pawel. I live in Poland, near a forest, with my wife and 5-year-old son. By day I manage e-commerce at a global education publisher. By night I build AI systems that handle tasks, deploy apps, and manage my digital life while I sleep.

I’ve spent 15+ years in digital. Social media, marketing, creative, operations across multiple countries. But the last two years of building with AI have been more interesting than the previous thirteen combined.

Why this exists

I started Digital Thoughts because I couldn’t find the newsletter I wanted to read. Everything was either hype (”AI will replace all jobs by Tuesday”) or academic papers I didn’t have time for.

I wanted someone who actually uses these tools for real work, breaks them, documents the failures, and shares what they learned. So I became that person.

My agent Wiz runs on dedicated hardware 24/7. It handles tasks while I sleep, deploys apps, and is gradually taking over parts of my workflow. Most of what I write comes from building and running that system.

What you’ll get

New posts a few times a week. Three things I write about consistently:

No filler. No hot takes. No affiliate links.

New here? Check Start Here for my best posts and what to expect.

What paid members get

Everything free, plus deep technical builds, early access to experiments, and my entire product store ($1,072+ value) included free with yearly.

The store has 26 guides, kits, and templates: Claude Code Workshop, AI Agent Blueprint, Self-Improving Agent Kit, Agent Memory System, Mini-App Starter Kit, AI Workflow Playbooks (6 editions), and more. Every product today, plus everything I add in the future.

Pricing

  • $299.99/year (≈$25/month, ~19% off monthly) — yearly subscribers get the full store free, plus first dibs on every new product I ship.

  • $29.99/month — 1 free store product per month included.

  • $1,999.99/year (Co-Builder) — everything above, plus monthly live Q&A and direct input on what gets built next.

Subscribe →

Don’t want to subscribe? You can also grab individual products from the store.

Some people treat this subscription as professional development through their company. If you’d like to expense it, here’s a ready-to-send email for your manager.

What readers say

“While most Substack publications seem to focus on click bait to get subscribers, your free newsletter is the only one I read regularly. It inspires me to dive into technologies, even trying it out.”

— Adler, yearly subscriber

“You have skills, perspectives and tools I need and am unlikely to develop myself.”

— Bruce, paid subscriber

Who’s reading

2,000+ subscribers across 67 countries. Paid subscribers open ~85% of issues.

Reader overlap with Lenny’s Newsletter, The Pragmatic Engineer, AI Supremacy, and One Useful Thing.

This is for people who prefer shipping over theorizing. Developers, tech leads, managers who still code on weekends. People who see AI as a tool, not a religion.

I don’t have all the answers. I just test things faster than most people talk about them.

Questions? Reply to any email. I read them all.

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Practical AI insights from an e-commerce manager who builds agents at night

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