I think you're asking valuable questions, but the one I keep finding myself asking is, whose agent? When we talk about agents and agentic commerce, "whose agent" will matter more and more. Is it a platform LLM's? Is it the retailer's? Is it the consumer's? Is it one that someone builds for consumers that they pay for, knowing they'd never get around to building one themselves? That plays into your trust question. With ChatGPT introducing ads, that trust question is going to get new scrutiny all over again. Can it truly ever be "the consumer's own agent" if it's built on a set of platform LLM tools that could still be influenced by retailers and brands who pay for that influence? All I know is we're all in for very interesting times ahead. Maybe too interesting!
I think you're asking valuable questions, but the one I keep finding myself asking is, whose agent? When we talk about agents and agentic commerce, "whose agent" will matter more and more. Is it a platform LLM's? Is it the retailer's? Is it the consumer's? Is it one that someone builds for consumers that they pay for, knowing they'd never get around to building one themselves? That plays into your trust question. With ChatGPT introducing ads, that trust question is going to get new scrutiny all over again. Can it truly ever be "the consumer's own agent" if it's built on a set of platform LLM tools that could still be influenced by retailers and brands who pay for that influence? All I know is we're all in for very interesting times ahead. Maybe too interesting!
While i was reading the "What's Your 2026 Agentic Commerce Strategy?" I saw your comment and like the perspective unique and taking this same level of understanding i drafted for Platform product perspective in my article. https://poojithamarreddy.substack.com/p/agentic-commerce-part-1-what-platform
Thanks! I will check that out :)