Marketing in 2025 Will Also Create Content for...AI

And Why That's Both Exciting and Terrifying

You know what's wild? While everyone's debating whether AI will replace marketers (spoiler: it won't), we might be missing an even bigger plot twist: soon we'll be creating marketing content FOR AI, not just WITH it.

Let me explain why this keeps me up at night (in a good way... mostly D:).

Remember when we all had to learn SEO because suddenly we were writing for Google's bots instead of just humans? (I actually wrote about this evolution in my post about coding giving digital roles a competitive edge) Well, history has a funny way of rhyming, and I think we're about to see something similar – but way more intense.

Here's what's already happening:

• Meta's quietly populating their platforms with AI accounts to boost engagement

• Social media is becoming less "social" and more "media" by the day

• People are increasingly using AI agents to filter and curate their online experience

The Bot-pocalypse Is Already Here Think about it – when was the last time you mindlessly scrolled through social media? Now imagine a future (coming faster than we think) where AI does that scrolling for you, summarizing only the good stuff. Sounds convenient, right?

But here's where it gets interesting for us marketers:

1. AI agents will become the primary content filters

2. These agents will determine what actually reaches human eyes

3. We'll need to optimize content for both AI comprehension AND human consumption

(Kind of like how I experimented with AI-driven business decisions in my RemoteRise experiment)

The Double-Edged Sword The challenge? Creating content that:

• Speaks to AI agents effectively

• Maintains authenticity for human readers

• Doesn't get lost in the noise of AI-generated content

• Actually delivers value (because that never goes out of style)

I've been experimenting with this concept in my own projects (like the Dynamic Claude Chat I recently built), and let me tell you – the future is both exciting and slightly terrifying.

What This Means For Marketers

1. New Skills Required:

   • Understanding AI content preferences

   • Mastering dual-audience writing

   • Learning AI-friendly formatting and structure

2. Fresh Opportunities:

   • Creating AI-optimized content strategies

   • Developing new engagement metrics

   • Building human-AI hybrid marketing approaches

3. Potential Pitfalls:

   • Over-optimization for AI at the expense of human engagement

   • Loss of authentic connection with real audiences

   • Dependency on AI-driven distribution

So, What Can We Do About It?

1. Start experimenting now:

   • Test different content structures

   • Monitor how AI agents interact with your content

   • Build flexibility into your marketing strategies

2. Keep it human:

   • Maintain authentic voice and messaging

   • Focus on genuine value delivery

   • Remember the end user is still human (for now :))

3. Stay adaptable:

   • Keep learning about AI developments

   • Build systems that can evolve

   • Don't put all your eggs in one basket

The Bottom Line While it might sound like science fiction, this shift is already happening. The key isn't to fight it but to understand and adapt to it. Just like we adapted to SEO, social media algorithms, and every other digital marketing evolution.

Want to stay ahead of the curve? Start thinking about how your content can serve both masters – AI and humans. Because soon enough, that won't be optional.

P.S. Curious about how I'm preparing for this AI-driven future? Check out my other experiments and insights in my digital toolbox series!